• Seamless access to motor insurance via an innovative digital platform
• Insurance quotations generated exceed AED 113 million
• 25% of customers completed renewals fully online in under three minutes
[XX] December 2025, Dubai: Salik, Dubai’s exclusive toll-gate operator, has announced outstanding results from its strategic collaboration with Liva, a leading insurance group in the GCC, marking one year since the collaboration commenced in November 2024.
Over the past year, the collaboration has enabled over 1.3 million drivers to benefit from Liva’s digital motor insurance solutions, reinforcing Salik’s expanding role in enhancing UAE’s smart mobility ecosystem and enhancing the overall driver experience in UAE.
By leveraging Salik’s advanced digital infrastructure with Liva’s insurance solutions, customers now enjoy a unified, seamless, end-to-end digital journey for motor insurance renewal. This unified experience has resulted in significant customer uptake and reflects
This joint initiative has driven significant take-up, reflecting Salik’s commitment to expanding its digital service portfolio and facilitating access to innovative, user-friendly solutions for Dubai's drivers.
Through this collaboration, Salik facilitates access for customers who opt-in to receive timely reminders for insurance renewals, ensuring uninterrupted coverage. Drivers who opt in are directed to a secure digital platform operated by Liva, where they can complete renewals in just a few simple steps. Notably, 25% of customers completed their renewals fully online within an average of three minutes, without any human intervention, highlighting the innovative solution provided by the collaboration between Salik and Liva in digital insurance solutions.
Mr. Ibrahim Sultan Al Haddad, Chief Executive Officer of Salik Company PJSC, said:
“These impressive results from our strategic collaboration with Liva underscore the effectiveness of Salik’s institutional approach in advancing Dubai’s digital services ecosystem, both directly and through collaboration. They reinforce Salik’s central role in urban mobility by adopting innovations that deliver tangible value to customers. We remain committed to expanding our portfolio of innovative services and solutions that enhance customer experiences, in line with our strategic objectives and Dubai’s vision as a leading smart city globally.”
Martin Ruegg, Group CEO at Liva, said:
“At Liva, we leverage customer insights responsibly to anticipate needs and deliver a seamless, personalized experience. This collaboration with Salik demonstrates the power of advanced digital platforms to redefine the insurance journey. These results are just the beginning; we look forward to deepening our collaboration with Salik to shape the future of motor insurance in the UAE and drive digital transformation in this vital sector.”
Through this collaboration, Liva has generated insurance quotations exceeding AED 113 million, reflecting robust demand for digital-first insurance solutions and demonstrating the tangible impact of the collaboration on the UAE’s insurance sector. The results align with Salik’s strategy to facilitate access to enhanced services and provide diversified value-adding solutions to its customers.